Subway Elige Bien
Boosting a more balanced lifestyle among Subway consumers.
With the trend towards a more balanced life today, Subway has identified the opportunity to start positioning itself as a balanced alternative in the fast food category, as opposed to its competition. To do this, we created the platform Subway Elige Bien, an entity which, through articles, content on social media and presence at sporting events, started to give advice on how to have a more balanced life on both nutrition, exercise and wellness.
2017 / La Agencia Viva!
It's all a matter of choice
Subway was well aware that, despite being perceived as a healthier option in the fast food category, it didn't have the voice to speak about wellness topics yet. That's why we invited wellness influencers to help us spread the message that Subway Elige Bien was an entity that helped you balance your life towards healthier habits.
Marlen Treviño and Dani García, professional health and sports consultants, are the hosts of Subway Elige Bien and the main creators of nutrition and physical activity contents.
The special content made by Dani and Marlen lives in special articles for the Subway Elige Bien blog, and it's accompanied by photos, exercise routine gifs, lifestyle media, etc.
We attended as commercial partners to Gatorade's Race CDMX 2017, 21k Mexico City and to the most important sports event in Mexico: the Mexico City Marathon 2017. At the end of each race, a special truck offered massages for the runners, souvenirs and activities with our coaches, such as flexing sessions with Dani and nutritional advice by Marlen. We also recorded both video and photographic content at each race to have new content for social media.
Photos by Luis Juvera
In order to amplify our activities on internet, special recap videos were produced to share on social media. These videos invited people to get to know our plattform and blog.
Juan Pablo Manazza / VP Creative La Agencia Viva!
Creative directors / Juan Pablo Manazza, Rafael Castillo
Art & photography direction / Rafael Castillo
Photos by Luis Juvera & Rafael Castillo